We were asked to create and execute a creative direction for the 2020 Adizero product line that was rooted in authentic football, clearly displayed speed and set Adidas apart as the lightest cleat in football.
1,200+ assets
4 shoot days
…and 3 separate crews on set at one time.
In the four shoot days we captured photo, video and bts to create assets for digital, social, PR, in-store, paid, and behind-the-scenes content for IGTV.
Behind the Scenes
BTS Photos: Peter Schweitzer
EXECUTIVE PRODUCER
Adizero 2020
Client: Adidas
Director: Luke DeLong
Photographer: Neil DaCosta
Production Company: Lake Retreat