Ignite Your City was a multi-city campaign encouraging grass roots running clubs to compete with their city against other cities around the world. Production had a global reach with filming in eight different countries, from the shores of South Africa to the streets of New York.
8 Countries
40+ Athletes
Hundreds of deliverables for digital, pr, social, toolkits, and print.
We filmed Cuban runners through the streets of old Havana with the first drone footage coming out of Havana. In New York I shut down 5th Ave to run the street at night and in Mexico City we filmed through the crazy traffic on segway’s. From the sandy shores of Cape Town to Lions Head we ran from beaches to mountain top.
Behind the scenes
Snapshots from Mexico City, Havana, and Cape Town
Producer
Ignite Your City - MX, Cuba, NY, & Cape Town.
Client: PUMA
Directors: Zak Davis & Austin Will
Cinematography: Jay Bosteder + Everett Yockey
Campaign Photography: Brenton Salo
Production Company: Juliet Zulu