In 2016 we were asked to play off the success of the 2015 REI #OptOutside and invite even more people to partner with REI and get outside for black Friday. We created digital content for the #OptOutside and the “Will you go out with me campaign.”
As producer for this shoot I oversaw the entire production from start to finish. Location scouting, permitting, crew, gear, travel, meals and all logistics for a remote film set with 30 people for four days. What resulted was a fun shoot in the woods doing what I do best.
Producer
#OptOutside - Camping Out
Client: REI
Director: Zak Davis
Production Company: Juliet Zulu